Why WordPress
The platform behind 43% of the web.
Not a trend. Not a shortcut. WordPress is the most established, most capable platform on the internet. It’s the only one we build on.
You own it. Completely.
With WordPress, your website belongs to you. The code, the content, the data. You’re not renting space on someone else’s platform. If you ever want to move hosts, switch developers, or take things in a completely new direction, you can.
That’s not the case with Squarespace, Wix, or Webflow. On those platforms, you’re building on borrowed land. They own the infrastructure, they control the limitations, and if they change their pricing or shut down a feature, you’re along for the ride.
Six reasons we only build on WordPress.
Total ownership
Move to any host, switch developers, or take things in-house. No vendor lock-in, no exit fees, no hoops to jump through. The door is always open.
Limitless flexibility
60,000+ plugins. Custom themes. Bespoke functionality. If you can imagine it, WordPress can build it. No compromises, no “upgrade to unlock” walls.
Built for SEO
Clean URLs, semantic markup, schema control, and full access to metadata. WordPress gives you every lever for search visibility with nothing getting in the way.
Performance you control
Choose your own hosting, caching strategy, and CDN. Optimise images, lazy-load assets, and serve pages in milliseconds. No shared infrastructure dragging you down.
Scales with your business
From a five-page brochure site to a 10,000-product store. WordPress grows with you without forcing you onto a more expensive plan every time you need something new.
Massive ecosystem
The world’s largest developer community. If you ever need to change agency, hire in-house, or find specialist help, the talent pool is enormous.
WordPress vs the alternatives.
A clear look at what each platform actually gives you.
| Feature | WordPress | Squarespace | Wix | Webflow |
|---|---|---|---|---|
| You own the code | Yes | No | No | No |
| Choose your own hosting | Yes | No | No | No |
| No monthly platform fee | Yes | No | No | No |
| Full SEO control | Yes | Limited | Limited | Yes |
| Custom functionality | Yes | Limited | Limited | Limited |
| 60,000+ plugins | Yes | No | Limited | No |
| Easy to migrate | Yes | No | No | Limited |
| Developer freedom | Yes | No | Limited | Limited |
Squarespace, Wix, and Webflow are all-in-one platforms. That sounds convenient until you hit a limitation. With WordPress, there are no ceilings.
If you can imagine it, we can build it.
Other platforms give you a toolbox and tell you what you can make. WordPress gives you a blank canvas.
Need a booking system that integrates with your existing software? We’ll build it. A members-only area with tiered access, a product configurator with live pricing, multi-language support, third-party API integrations. WordPress handles all of it. There is genuinely no ceiling.
On Squarespace or Wix, you hit a wall the moment you need something their templates don’t offer. On WordPress, the only limit is your ambition.
The real cost of “affordable” platforms.
A lower upfront cost doesn’t mean a lower total cost. Here’s what three years actually looks like.
Stop paying Squarespace, Wix, or Shopify and your website disappears. You can’t export it, you can’t take it elsewhere, you can’t host it yourself. With WordPress, you can move your site to any host, any developer, any time. It’s yours. Full stop.
Why WooCommerce over Shopify?
Shopify is the go-to for quick online stores. But quick comes with strings attached. Transaction fees on every sale, limited customisation, and a monthly bill that grows as your business does.
WooCommerce is the e-commerce engine built for WordPress. Same ownership model, same flexibility, zero transaction fees.
Shopify takes up to 2% per sale on top of payment processing. WooCommerce takes nothing.
Custom checkout flows, bespoke product pages, unique pricing logic. No “upgrade to Shopify Plus” paywalls.
Your website, blog, and store all live on WordPress. One login, one system, one design language.
Sell 10 products or 10,000. Your cost doesn’t change based on catalogue size.
- Up to 2% transaction fees
- £25 to £344/month platform fee
- Limited theme customisation
- Advanced features locked behind Shopify Plus
- You don’t own the code
- Zero transaction fees
- No monthly platform cost
- Fully bespoke design
- Every feature available from day one
- You own everything
In good company.
WordPress powers websites for some of the biggest organisations in the world.
Want to see what WordPress can really do?
Tell us about your project and we’ll show you what a bespoke WordPress site can do that no template platform comes close to.